Cody Bramlett speaking on stage in a gray suit

Supplement operator · Founder, Waddle Bear Media

Your offer needs a $400 AOV. I get supplement brands there.

Affiliates want $240 to $270 a customer now. At a $250 order you can’t pay that. At $400 you can, and still keep a profit. That is the whole idea behind the $400 AOV Program.

Apply for the $400 AOV Program Keep reading

$100M+in supplement sales

$400the AOV we build toward

~7 daysfrom call to live test

Who I am

Operator first. Advisor second. I still run my own offers.

I’m Cody Bramlett. I built my own supplement brands, made most of the expensive mistakes, and have done $100M+ in supplement sales.

Today I run Waddle Bear Media and coach a small number of supplement and direct-response brands doing $1M+ a year.

Almost everything I teach comes back to one number: the average order value your back end produces.

Cody Bramlett lifting a kettlebell overhead in his gym years

“Kettlebell Cody,” 2009–2015

Where it started

I used to be known as Kettlebell Cody.

Personal trainer. Gym owner. For six years I was in a warehouse gym at 5 a.m. getting people through their sets. I was good at it. The business model wasn’t. I was making about $10 an hour.

My clients kept telling me the same thing: too hard, no time, isn’t there an easier way? People buy what feels like it might work. So I went into supplements.

2016First supplement. $110 front end, $160 total AOV. The upsells worked. Almost everything else I built alone.
ScalingI pushed for $3–4M a month, paying affiliates $200 a sale. I was losing $15–20 on every customer and couldn’t see it.
The wallA payment processor froze $1.5M of my money for six months.
The fixIt wasn’t more traffic. The fix was the funnel itself.

Cody Bramlett presenting to a full room of supplement founders

What that year taught me

Three truths I build every offer on.

High AOV = Scale.

A bigger order is what lets you pay the affiliates who actually move volume.

High profit = Paycheck.

Revenue is a vanity number. Profit per customer is what you take home.

Platform = Survival.

Pick the checkout and processor that won’t freeze you when you grow.

The $400 AOV Program

Your AOV is here. It should be at $400.

The $400 AOV Program fixes the back end of your funnel (upsells, downsells and your 2/3/6-bottle packages) so a $240–270 affiliate CPA still leaves you a profit. Most of the time we don’t touch your front end.

The path from where you are to $400+

Illustrative. Every offer starts from its own numbers.

$400 line

You are here$240–$300Today’s typical AOV

01Know your numbers

02Split buyers by package

03Fix Upsell 1 and Downsell 1 first

04Test in order of profit

05 · $400+A repeatable control

At $250a $240–270 affiliate CPA eats the whole order.

At $400you can pay that CPA and still keep a profit.

~60–90 daysto a repeatable control, then the after-sale.

Two calls a monthEvery two weeks, no matter what.

One owner on your teamOne person owns the numbers every week.

Live in ~7 daysEach change ships within a week of the call.

An owner without equityDirect messaging, honest pushback, profit first.

Apply for the $400 AOV Program See the full program on Supplement Millionaire

Investment is covered on the call.

$400 AOV Program results

What happens when the back end gets fixed.

Supplement offer

$403

from the $280s in about 30 days

Memory offer

$400

from $275

Gut-health offer

$400

from about $300

Offer already at $400

$450

from $400 over six months

Client examples, anonymized. Bars show starting AOV (white tick) and where it went (gold). Results depend on the offer, the traffic and how fast the team ships; they are not a promise.

Cody Bramlett talking with supplement founders at an event

From founders I’ve worked with

In their words.

“In ONE single conversation with him he gave me 14 different ideas I could implement that I wasn’t already doing. Those ideas should add an additional $300-500k in net revenue this year.”

Jeremy ReevesOwner, PeakBiome

“If you want the shortcut and save yourself years of trying, testing, and failing, then working with Cody will give you one of the most generous ROIs you’ll ever experience.”