The $400 AOV Program · for supplement brands doing $1M+ a year
Most supplement funnels stall between $240 and $300 an order, and today’s affiliates want $240–270 a sale. The $400 AOV Program is how Cody Bramlett, behind $100M+ in supplement sales, rebuilds the back end so that math finally works.
Investment is covered on the call.
The problem
Affiliates now expect $240–270 a sale. At a $240 AOV that is the whole order. At $400, the same customer leaves room for product, shipping and profit. The gap is almost always after the first click on “buy”.
At a $240 AOV
$0 or less
A $240–270 affiliate CPA eats the entire order. You lose money on every customer, and you may not see it in real time.
At a $400 AOV
$130–$160
left per order after the same CPA, before product, shipping and fees. That is what lets a brand keep buying traffic and scale.
Cody’s story
2009–2015
Before supplements, Cody ran a warehouse gym and coached people at 5am. Clients said the same three things: it’s too hard, I don’t have time, isn’t there an easier way? The work was good. The business model was broken.
2016
He built his first product with real upsells and downsells: a $110 front end and a $160 total AOV. He did every part alone, pricing wasn’t tiered, and each change took weeks.
Scaling
Trying to scale to $3–4M a month, he paid affiliates $200 a sale on an AOV that couldn’t carry it, losing $15–20 on every customer. Then the card processor froze $1.5M for six months. The math caught up all at once.
The fix
Not the ad. Not the email. The pages most owners never touch after launch. Three truths came out of the wreck:
That fix is how Cody went on to $100M+ in supplement sales, and it is what the $400 AOV Program installs in your funnel.
The $400 AOV Program
You keep the front end that already works. The program rebuilds what happens after the first sale, one tested change at a time.
Profit per step, by 2, 3 and 6-bottle buyer, in one Funnel Tracker. Most owners have never seen it laid out this way.
A 2-bottle buyer is a Honda. A 6-bottle buyer is a Bentley. They get different offers after checkout.
That is where roughly 80% of back-end profit lives, so it is where the first tests go.
One change at a time, live within 7 days of each strategy call, judged on real sales data rather than opinions.
After about 60–90 days you have a repeatable control. Then comes fine-tuning and the money after checkout: email, SMS, call centers, Amazon and affiliates.
How the engagement runs
Results
Supplement offer
Started in the $280s. Reached a $403 AOV in about 30 days.
Memory offer
From a $275 AOV to $400 after the back end was rebuilt.
Gut-health offer
From about $300 to about $400 on the first back-end test.
Established offer
Already at $400. Kept climbing to $450 over six months.
Weight-loss offer
About $340 today, with a plan to pass $400.
Anonymized client examples; names withheld. Results depend on the offer, traffic and how quickly tests ship. They are not typical or guaranteed.
In their words
“If you want to struggle for years (like I did before I met Cody) and try to figure this whole online marketing world on your own, then go for it. But if you want the shortcut and save yourself years of trying, testing, and failing, then working with Cody will give you one of the most generous ROIs you’ll ever experience.”
“Cody is one of those people that makes you smarter every time you talk to him. He’s one of those rare people who understands the supplement business from both a marketing AND operations perspective, so he can teach you some crazy marketing trick that doubled his conversions, then turn around and show you how to add an extra 15% to your bottom line by cutting expenses. In ONE single conversation with him he gave me 14 different ideas I could implement that I wasn’t already doing. Those ideas should add an additional $300-500k in net revenue this year.”
Brands
Cody’s own brands
Expert brands built by Cody’s agency team
Who it’s for
Not a fit
The library
Funnels & AOV
Know your customer, build the sales page, add upsells and downsells, and keep testing: the core of a supplement funnel that converts.
Offers & compliance
Why fake celebrity endorsements and faux news ads put a supplement brand at legal risk, and three kinds of endorsement that build trust instead.
Compliance
Product names, ingredient lists, Supplement Facts panels, allergen warnings and structure/function claims: how to label a supplement that builds trust and stays compliant.
Building a brand
Market demand, differentiation, manufacturers, labeling and brand story: five things to get right before you launch a supplement company.
Podcast & interviews
Interview
Sharkpreneur
#ThisWeekWithSabir
The $400 AOV Program
Apply for the $400 AOV Program. If your brand is a fit, the first call walks through your packages, upsells and numbers. Investment is covered on the call.
Apply for the $400 AOV ProgramPrefer email? cody@waddlebearmedia.com
