For supplement brands doing $1M+ a year
We run the $400 AOV Program on your back end, then run your Amazon, affiliates and email around it. Think general contractor instead of five subcontractors: one team owns every number.
The problem
Everyone reports on their piece. Nobody owns profit per customer. That is the gap we fill.
Five invoices, five reports, no single owner.
Four channels on one pad, run by one team.
Who's behind it
Cody Bramlett started as a personal trainer. His first supplement was a turmeric formula he made for his dad. It became Science Natural Supplements.
Years of buying traffic, testing upsells and fixing fulfillment taught him where supplement brands actually make their money: after the first sale. Today an offer needs an average order value near $400 to pay affiliate costs and still profit. That is why he built the $400 AOV Program.
The front end finds the customer. The back end decides whether you can afford the next one.
Cody works like an owner without equity. He pokes holes, challenges ideas and makes sure someone on your team owns the numbers every single week. The rest of the Waddle Bear team runs the channels around it.
More about Cody at codybramlett.comProof
Most offers sit at $240–$300 a customer. At $400, you can pay today's affiliate CPAs and still profit.
AOV in about 30 days.
AOV after rebuilding the upsell path.
AOV on the first back-end test.
AOV over 6 months of testing.
Individual results. Your numbers depend on your offer, traffic, pricing and team.
“If you want to struggle for years (like I did before I met Cody) and try to figure this whole online marketing world on your own, then go for it. But if you want the shortcut and save yourself years of trying, testing, and failing, then working with Cody will give you one of the most generous ROIs you'll ever experience.”
Stefan ApostolovFounder & CEO of Zonia“Cody is one of those people that makes you smarter every time you talk to him. He's one of those rare people who understands the supplement business from both a marketing AND operations perspective, so he can teach you some crazy marketing trick that doubled his conversions, then turn around and show you how to add an extra 15% to your bottom line by cutting expenses. In ONE single conversation with him he gave me 14 different ideas I could implement that I wasn't already doing. Those ideas should add an additional $300-500k in net revenue this year.”
Jeremy ReevesOwner of PeakBiome
Complete Thyroid
Shelfwave
Want your back end on the $400 path?
Tell us about your offer. A real person on the team replies.
Services
Each service has its own lead on our team. They share one scorecard, so a change in your funnel shows up in your email, affiliate and Amazon plans the same week.
For offers doing $1M+ a year. You track every package (2, 3 and 6 bottles) in one funnel tracker. Cody picks proven upsell and downsell templates, each test goes live within about 7 days of the call, and one person on your team owns the numbers weekly. Two calls a month plus direct messaging. Investment is covered on the call.
Best for: offers that need a $400 AOV to afford today's affiliate CPAs.
More on the $400 AOV Program
For direct-response offers that already sell through Facebook, YouTube or affiliate traffic. We handle listings, labels and barcodes, Amazon's compliance paperwork, inventory planning, ads and takedowns of copycat listings. You keep your own website and resellers.
Best for: DR supplement offers losing Amazon sales to lookalike sellers.
See how Shelfwave worksWe run your affiliate program for you, with our network of 500+ super affiliates who can drive over seven figures a month to your offer. We recruit and onboard partners, keep the best ones mailing, and watch EPCs and payouts every week.
Best for: offers ready for serious affiliate volume, with no one owning the program full-time.
Run by one of the best list managers in the industry: 10+ years of experience, managing lists that send to 20 million contacts a month. We optimize for profit and for keeping customers happy in a complicated email ecosystem.
Best for: brands with 5,000+ subscribers.
AI-built funnel pages. Our in-house page system drafts and builds upsell, downsell and sales pages, so a new test ships in days instead of waiting on a design queue.
Who it's for
Sound like your brand?
Tell us where your offer is today. We will tell you honestly if we can help.
The team
Contact
Tell us about your brand and where it is stuck. A real person on our team reads every answer and replies.
Looking for Amazon specifically? Start with Shelfwave.