Funnels & AOV
How to Boost Your Sales with a High-Converting Supplement Sales Funnel
Know your customer, build the sales page, add upsells and downsells, and keep testing: the core of a supplement funnel that converts.
Articles
The playbook, in writing
Offers, compliance, funnels and copy for supplement operators. No fluff, no course pitch.
Offers & compliance
How to Create a Compelling Supplement Offer: Avoid Illegal Celebrity Endorsements
Why fake celebrity endorsements and faux news ads put a supplement brand at legal risk, and three kinds of endorsement that build trust instead.
Compliance
Pro Guide: Master the Art of Supplement Labeling Requirements Like a Pro
Product names, ingredient lists, Supplement Facts panels, allergen warnings and structure/function claims: how to label a supplement that builds trust and stays compliant.
Finance
Get the Most Out of Your Online Supplement Business with This Tool
Why financial planning matters for supplement founders, plus the time-value-of-money calculator Cody's financial advisor recommended.
Building a brand
How to Start Your Own Supplement Company: 5 Things You Need to Know
Market demand, differentiation, manufacturers, labeling and brand story: five things to get right before you launch a supplement company.
Copy
The Art of the Close: 7 Essential Building Blocks for Your Supplement Sales Letter
Exclusivity, price anchoring, guarantees, scarcity, bulk offers and FAQs: seven building blocks for closing a supplement sales letter.